Esto les lleva una falta de comprensión y apreciación de la importancia de los valores de su propia cultura. Upin e Ipin: promoviendo la cultura malasia a través de los valores de la animación Resumen Recientemente los niños en Malasia están siendo fuertemente expuestos cuando no influenciados por los medios masivos de entretenimiento digital. Therefore, we hope that this research will benefit the younger generation by highlighting the meaning and importance of implicit Malaysian culture.
The focus of this research is to look into the usage of Malaysian culture iconic visual styles such as backgrounds, lifestyles, character archetypes and narrative (storytelling). the platform for harmonious relationship among different societies or groups or religious backgrounds. Upin and Ipin animation has successfully promoted Malaysian folklore culture and has significantly portrayed the art of Malaysian values including Islamic values by providing. The rise of such entertainment tends to drive them away from understanding and appreciating the values of Malaysian culture. Malaysian children lately have been exposed or influenced heavily by digital media entertainment. The first language interference, code switching and the act of accommodating a Chinese speech style are also discussed in light of Communication Accommodation Theory (CAT). Besides that, a typical Malaysian speech pattern of the particle lah is found to be widely used by all Malaysians, regardless of their ethnic group. The findings show that the characters in the animation use different particles in representing their ethnicity. Our data were 11 parts of the Upin and Ipin animation series that portrayed people from different ethnic groups interacting with each other.
In this study, we conducted textual analysis, by which the language identities of the characters were analysed. This paper aims to discuss the language identities of Malaysians as portrayed in the animation series, of which the focus is on the linguistic elements. portraying Islamic values and educating Malaysians on the importance of harmonious relationships among people from different ethnic groups and religious backgrounds. The Upin and Ipin animation series is known to have successfully promoted Malaysian cultures and gained popularity for its vast moral contents. Several efforts were done in realising the concept through media and one of it is through television animation series. Malaysian government has proposed the 1Malaysia concept as a means of maintaining the harmonious status in a multiracial country.