The “Karate Kid” spinoff punched in over two billion viewing minutes, down slightly from the previous week, with one-third of its audience in the 35-49 age range and 40% of its viewership from multicultural households. 1 in the original and movie charts (respectively). “Cobra Kai” and “Encanto” were the first and second-place victors of the top 10 overall programming list, and were also No. Other acquired content highlights for the first full week of January 2022 included “CoComelon” (per usual), “NCIS,” “Criminal Minds,” “Seinfeld,” “Grey’s Anatomy,” “Heartland,” “Supernatural,” “The Thundermans” and “Shameless,” all of which are available to view on Netflix.
A week after the passing of the iconic comedian and actor Betty White, Hulu’s “The Golden Girls” cracked the top 10 acquired programs list, with 384 million minutes of view time 41% of the sitcom’s audience was aged between 35 and 49. With 56% of its audience coming from Black, Hispanic or Asian homes, the multicultural title has broad appeal and, per Nielsen, is likely one of the most-streamed kids series ever.Īlong with its 2021 demo data, Nielsen released its weekly SVOD content ratings for Jan. “CoComelon,” another 2021 hotshot, drove 33.3 billion minutes of screen time across the wide array of SVOD platforms it is available on (not just Netflix, but also Hulu, Amazon Prime and YouTube). In the 18-34 age range, 29% of viewership was attributable to the Korean-language version with English subtitles. Crunching the demographic data even further, Nielsen researchers found that in Asian households, the Korean-language version of the dystopian, anti-capitalist thriller garnered 45% viewing, and generated one-third of its viewing minutes in Hispanic households. “Squid Game” was a standout on the originals list, as it was one of the most popular programs with Asian, Hispanic and African American viewers. Other SVOD winners with these three demographic groups were Disney Plus’ “Moana” and “Raya and the Last Dragon” and Netflix’s “Manifest,” “Criminal Minds” and “You” across the categories of original, acquired and movie content. “ Lucifer,” “ Squid Game,” “ Luca” and “ CoComelon” were among the most popular programming titles on streaming services in 2021 for Black, Asian and Hispanic viewers, Nielsen Analytics found.